Nowadays, it is popular to sell products on the internet. There are a lots of online shops and relevant service websites active all over the world. What strategies do they use to increase product exposure and turn followers and subscribers to buyers? We will share 4 tips to improve content marketing for your reference.
The first is aiming to attract more followers. It also means that you should try your best to do Social Engine Optimization. The most basic thing is to update posts everyday. In addition, a content calendar or a good list of blog post titles matters too, for it will drive relevant traffic to your site. Your posts should be full of value for your audience.
Secondly, longer posts attract more backlinks and appear higher in search engine results. Make sure your posts are informative, or the followers won’t be interested. The title should include keywords at some areas, which include the first paragraph, subheadlines and the last paragraph.
Thirdly, another addition to your blog posts that can help optimize them for SEO are images. Attractive images will get more fans. You can also summarize blog posts into an infographic. The accompanying infographics land you a good number of inbound links pointing. With an infographic in hand, you can incorporate this into your backlink outreach efforts, asking influencers to syndicate the infographic along with a link back to your blog. This can get you a lot of high-authority backlinks as well.
Fourthly, try to get backlinks with influencers and ask them for shares. And you have to add a couple of lines of you decide you want to ask them to link to your content as well.
Fifthly, promote your products smartly within the blog. Add opportunities to click through from strategic spots in article pages to product pages, such as a “Buy Now” button, and don’t make the content too salesy.
At last, add “Chat Now” or “Subscribe to our newsletter” option. Here people can type in any question they want and get answers. You can also stay in touch with its subscribers. The newsletter can send out more free content to read, answer questions, and when the time is right, offer discounts on purchases. This helps them build trust and be remembered. And eventually, more audience members will turn from subscribers to buyers.
Do you like the opinions above? You can take advantage into your online post and content promotion.
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