With so many products vying for attention, it is vital to stand out at a trade show. See how your exhibition stand could make the difference.
Why an innovative stand is the key to success
Your stand design has an impact on the success of your lead-generation activities at an exhibition. You should consider three reasons when thinking about your stand in attracting new prospects:
Your stand design has an impact on the success of your lead-generation activities at an exhibition. You should consider three reasons when thinking about your stand in attracting new prospects:
It grabs attendees’ attention
An eye-catching stand is easily the most effective way to attract visitors. Approximately half of exhibitors rank it as a tactic, compared to 34% who cite giveaways or 31% who use social media.
An eye-catching stand is easily the most effective way to attract visitors. Approximately half of exhibitors rank it as a tactic, compared to 34% who cite giveaways or 31% who use social media.
It gives a positive first impression of your brand
Do you know why trade show attendees head for the most interesting-looking stand they can see? Sure, there is an element of curiosity to it, but the overriding thought will be ‘with a stand like that, I bet their products are pretty innovative as well’.
Our experience shows that 78% of trade show visitors are there to see new products being featured [2], and what will they think of your company and its products if your team stands next to an uninspiring stand? An innovative stand is the first step towards convincing prospects you have everything they need – and, when three-quarters of attendees are decision makers, you should be looking to make a good impression.
Do you know why trade show attendees head for the most interesting-looking stand they can see? Sure, there is an element of curiosity to it, but the overriding thought will be ‘with a stand like that, I bet their products are pretty innovative as well’.
Our experience shows that 78% of trade show visitors are there to see new products being featured [2], and what will they think of your company and its products if your team stands next to an uninspiring stand? An innovative stand is the first step towards convincing prospects you have everything they need – and, when three-quarters of attendees are decision makers, you should be looking to make a good impression.
It makes lead generation easier and more successful
In our previous article, my colleague Marjolijn looked at how to staff your stand – and why exhibition training is vital. Once you have put together your expert sales team, the next step is to make it as easy as possible for them to win over trade show visitors, and bring in those leads.
In our previous article, my colleague Marjolijn looked at how to staff your stand – and why exhibition training is vital. Once you have put together your expert sales team, the next step is to make it as easy as possible for them to win over trade show visitors, and bring in those leads.
Take a stand for trade show success
Exhibiting at a trade show is a great experience for your business and your team – not to mention a lot of fun, too. That means you want to make the most of your time there, and putting together a really well-designed stand that draws in visitors will help you do just that.
Exhibiting at a trade show is a great experience for your business and your team – not to mention a lot of fun, too. That means you want to make the most of your time there, and putting together a really well-designed stand that draws in visitors will help you do just that.
With an innovative stand that sells your company, your products and your vision, you can make sure that your team are in for a thrill ride of an event – and that they’ll find it easier to attract prospects and generate new leads.
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